MY ROLE
Senior Designer
Digital Marketing · Paid Media · Campaign Design · UI Design · UX Research · Benchmarking · Team Leadership · Mentorship
A global fashion brand operating at significant scale — marketing design output spanning paid media, CRM, website and campaign assets across every channel, all at high volume and pace. Alongside the day-to-day, the e-commerce experience had clear room to improve and no one had yet mapped what that would take.
High-volume creative output across paid social, display, homepage and campaign assets — delivering at pace across Pinterest, Facebook, Instagram and the Reiss website while maintaining the brand's refined visual identity across every channel and format.
Recognising that a strong case would need solid evidence behind it, I independently put together a benchmarking analysis of 51 fashion and luxury platforms — from Chanel and Dior to COS and Reformation — to identify consistent opportunities to simplify and improve the Reiss digital experience. From there I developed UI proposals across four key areas: mobile navigation, footer, product and collection pages, each grounded in UX best practice and user behaviour patterns identified through the benchmarking research.
The navigation proposals simplified the header, streamlined the dropdown and restructured the footer — reducing cognitive load and creating a cleaner path to product. The product page redesign addressed information hierarchy, carousel mechanics and cross-sell, with Apple Pay integration and a simplified CTA area to reduce drop-off at the critical conversion moment.
I presented the deck directly to the Reiss CEO and CCO — who used it to build the case for a new site investment with the Next Group board. Following the acquisition, the Next Group UX team took over the redesign — working from the foundations the proposal had established.
