ABOUT
Hi, I'm Lisa, a French-British Creative Lead based in the French Basque Country, working with brands internationally.
For 12 years I’ve shaped brands and campaigns across fashion, lifestyle, tech and consumer products, both in-house and independently, and I’ve been lucky enough to do it for startups and established names alike, from building identities and launching products to creating campaign toolkits that whole teams can pick up and run with.
I believe the strongest brand creative comes from a clear point of view, the courage to be distinctive and, above all, a real understanding of who you’re actually talking to. That’s why the part of creative direction I find most interesting is getting underneath the brief and challenging it if needed before deciding what anything should look like.
I’m happiest with my sleeves rolled up, whether that means building an identity from scratch, helping a brand that’s lost its way find clarity again, or putting together the tools that give a team the confidence to move faster. The thing I love most of all is leading people, so I’ve mentored designers at every stage of their careers and I care a great deal about championing talent and building a team atmosphere that’s buzzing with ideas, inspiration and good energy.
If that sounds like the kind of creative partnership you’re looking for, I’d love to hear from you.
I believe the strongest brand creative comes from a clear point of view, the courage to be distinctive and, above all, a real understanding of who you’re actually talking to. That’s why the part of creative direction I find most interesting is getting underneath the brief and challenging it if needed before deciding what anything should look like.
I’m happiest with my sleeves rolled up, whether that means building an identity from scratch, helping a brand that’s lost its way find clarity again, or putting together the tools that give a team the confidence to move faster. The thing I love most of all is leading people, so I’ve mentored designers at every stage of their careers and I care a great deal about championing talent and building a team atmosphere that’s buzzing with ideas, inspiration and good energy.
If that sounds like the kind of creative partnership you’re looking for, I’d love to hear from you.
Selected clients and companies include:
Services
Creative Direction & Team Leadership
Creative strategy and direction, team leadership, mentorship and cross-functional collaboration, helping teams turn briefs into stronger creative work.
Brand Identity
Brand identities and brand evolution – strategy, visual language, typography, colour, logo and guidelines.
Campaign Art Direction & Design
Art direction and design for seasonal, product and brand campaigns across digital, print and social.
Marketing Creative
Retention and acquisition creative across email, paid, organic, print and out of home, alongside modular toolkits and campaign frameworks built for teams to use independently.
Digital & E-commerce
Website design, e-commerce UI and landing pages, from UX and visual direction through to developer handover.
Packaging Design
Label and packaging design across print and retail formats, with a strong eye for premium finish and shelf presence.
Creative strategy and direction, team leadership, mentorship and cross-functional collaboration, helping teams turn briefs into stronger creative work.
Brand Identity
Brand identities and brand evolution – strategy, visual language, typography, colour, logo and guidelines.
Campaign Art Direction & Design
Art direction and design for seasonal, product and brand campaigns across digital, print and social.
Marketing Creative
Retention and acquisition creative across email, paid, organic, print and out of home, alongside modular toolkits and campaign frameworks built for teams to use independently.
Digital & E-commerce
Website design, e-commerce UI and landing pages, from UX and visual direction through to developer handover.
Packaging Design
Label and packaging design across print and retail formats, with a strong eye for premium finish and shelf presence.
Reviews
"I’ve had the pleasure of working with Lisa for over two years now, and the quality of her work has consistently been outstanding. She has a rare ability to truly understand business objectives, not just the brief. She listens, supports, and challenges when needed, always with clear and thoughtful rationale. On top of that, she brings incredible talent and attention to detail, combined with professionalism, communication skills and work ethic that make her a real partner to work with. Honestly, working with Lisa sets the bar so high that it makes it hard to imagine working with anyone else. I couldn’t recommend her more highly."
– Marie-Sophie Ferrière, Marketing Director at Stellar Global (via LinkedIn)
"We brought Lisa on board to work on CRM design, but she contributed so much more beyond that during her time with us. She has top-tier technical skill, knowhow with design tools and process, and brilliant creative ideas and solutions. Her work raised the bar for our teams, inspired test ideas and delivered performance gains on key campaigns. I strongly recommend working with Lisa – she's a great talent and superb communicator."