REISS
Marketing Design Leadership & UX Optimisation
Leading high-volume marketing design and contributing UX optimisation proposals for the Reiss global e-commerce platform.
OVERVIEW
Reiss is a British fashion brand known for its modern and refined approach to contemporary menswear and womenswear.
As Senior Designer, I led the marketing design team responsible for delivering creative assets across the brand’s global marketing ecosystem, translating seasonal creative direction into marketing campaigns, CRM communications, performance media and digital experiences.
THE CHALLENGE
Reiss operates at a fast pace with a high volume of marketing activity across multiple channels. Each campaign required a large ecosystem of assets spanning paid media, CRM, website content, press communications and in-store visual merchandising.
The challenge was to ensure consistency and quality across this extensive output while working within a complex organisational structure and fast-moving commercial timelines.
Alongside campaign delivery, the role also involved maintaining and evolving website content through weekly design proposals presented to senior leadership.
CONTEXT
Marketing design at Reiss sits at the intersection of brand, performance and e-commerce teams. This required close collaboration with creative direction, copywriting, photography, marketing and digital teams to translate campaign concepts into coherent customer experiences across channels.
Working within this environment required balancing creative quality with the operational demands of a large fashion retail business.
MY ROLE
—
In-house senior Designer
2020 - 2021
• Led the marketing design team delivering global campaign and performance marketing assets
• Managed and mentored a designer, supporting their professional development and career progression
• Designed and delivered high-volume marketing creative across paid media, CRM, editorial landing pages and brand activations
• Developed website content and presented design updates directly to senior leadership on a weekly basis
• Contributed UX benchmarking research and UI proposals to support the evolution of the Reiss e-commerce platform
• Collaborated cross-functionally with creative direction, copywriting, photography and digital teams
Credits
Creative direction - James Spreckley
Photoshoots art direction - Adam Burridge
Creative copy - Gabriel Weil
MARKETING
UX OPTIMISATION & DIGITAL EXPERIENCE
Alongside my marketing design responsibilities, I led an exploratory UX optimisation project focused on improving the Reiss e-commerce experience.
This work began with an extensive benchmarking analysis of approximately fifty fashion and luxury e-commerce platforms to identify patterns in navigation, product discovery and online merchandising.
Based on this research, I developed a series of UI proposals including updated navigation structures, product listing pages, product detail pages and collection layouts aimed at improving clarity, hierarchy and the overall customer journey.
The resulting UX deck helped build the case internally for investing in a redesigned digital experience and was later used as reference material by the UX team responsible for developing the new Reiss website.
