<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.lisamallinson.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-28</lastmod>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/8553a08f-729d-4682-9a33-3257aa47119c/Client_Selectyion_Lisa_Mallinson.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044076012-2MA5LJ3L6RU5AQQJVO63/Profile_Photo_Lisa_Mallinson.jpeg</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/f1d415ce-e5a5-463c-8fb5-d2323051f3e5/Thumbnail_Elixir_Craft.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/06f68418-5754-48eb-84b4-5ac6897a8ca3/TRWC_Lisa_Mallinson.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/4ce30961-4433-40d8-800d-cc33b5a409d3/Screenshot+2024-08-20+at+15.37.07.png</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/786d38a8-1965-4e21-820d-1b7cf0d45bae/thumbnail_heist_website.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/c559fe63-8892-4193-aadc-7ccc7d2775d2/card_wrapper_b.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/cbc53597-3660-4efd-b79c-d25586606753/04_grid_soc_01.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/54abdfad-f435-4623-85c5-89f28af9048d/thumb_print_final.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/630f0183-3eb7-42ea-a5ee-e416d85f85ad/04_Blue_Bottle.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/a0c8d21d-21bb-438d-a570-859a1dc0064f/05_Bottles.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/f6ef0681-fd0b-4ca6-ad4f-1579b2f116b9/GIN_BOTTLE_MOCKUP_Blue%2Bcopy.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/ab329d42-f543-41d7-9d76-775883b61ed2/06_Blue_Bottle_Set.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/6040167f-75dd-4692-bac5-3f8f6ec86a1c/certificate_123+%282%29.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/660a86f7-451f-4516-81e7-a391825cf91b/Ethosa_brandbook.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/6328892a-3fcf-4c7b-88a8-296affa07729/thumbnail_ethosa.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/f637fb47-8632-4c3b-bf72-6575f8ca563d/thumbnail_collab12+%281%29.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/7cc64de3-1529-48c3-b594-c3c536271ad9/thumbnail_ethosa_social.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/baabc717-bec6-4836-9253-53c081fda342/thumbnail_popsa.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/781c7763-c0a8-4e95-9554-05f65c7455eb/thumbnail_reiss_Pinterest.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/c92655d3-d336-475f-b3c1-66759a93bd45/thumbnail_services_Popsa+%281%29.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/314ba0b7-5706-4328-b9af-200f0a712aa3/Heist_silhouette_Underwear_launch.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/9870261b-18a1-49b3-a7f0-cd85514d67c8/thumbnail_trwc_social.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/6862efd0-849a-4d04-bd3a-0706e2b4af53/thumbnail_collab12_web.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/898370fb-f4e1-4c3c-9e0d-d0805269cdbc/thumbnail_services_reiss_web.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/f341e30c-2bb4-49d0-868e-4ab9645d1e5d/thumbnail_services_ethosa_wb.jpg</image:loc>
      <image:title>Services</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/something-exiting-is-coming</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/becedfd8-8884-43bb-a141-4dd505a64f5a/gif_lisa_peacock.gif</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/english</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-19</lastmod>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/english/reiss-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044023147-L7ED222IIHXK16MY7IDZ/Pinterest+ads.jpg</image:loc>
      <image:title>English - REISS &lt;br&gt;—&lt;br&gt; Digital Design Leadership &lt;br&gt; &amp; E-commerce UX Optimisation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044023150-RWP7OQWFW7N3WT3MXXKL/Pinterest+ads+2.jpg</image:loc>
      <image:title>English - REISS &lt;br&gt;—&lt;br&gt; Digital Design Leadership &lt;br&gt; &amp; E-commerce UX Optimisation</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044023153-JGRG70ZFTVDKS3OR5JDC/Reiss+-+homepage+%E2%80%93+1.jpg</image:loc>
      <image:title>English - REISS &lt;br&gt;—&lt;br&gt; Digital Design Leadership &lt;br&gt; &amp; E-commerce UX Optimisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044023156-Z62MXF698MN686ASRIPC/Reiss+-+promo+02.jpg</image:loc>
      <image:title>English - REISS &lt;br&gt;—&lt;br&gt; Digital Design Leadership &lt;br&gt; &amp; E-commerce UX Optimisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044023160-UA3R9NLVRV4G31BTPFXL/Reiss+-+promo+03.jpg</image:loc>
      <image:title>English - REISS &lt;br&gt;—&lt;br&gt; Digital Design Leadership &lt;br&gt; &amp; E-commerce UX Optimisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044023167-DDGIP70Q47EC6IMDMXUE/UX+benchmarking+Reiss.jpg</image:loc>
      <image:title>English - REISS &lt;br&gt;—&lt;br&gt; Digital Design Leadership &lt;br&gt; &amp; E-commerce UX Optimisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044023170-VXNA28U6B5ESJ4V6ZD3M/UX+design+Reiss.jpg</image:loc>
      <image:title>English - REISS &lt;br&gt;—&lt;br&gt; Digital Design Leadership &lt;br&gt; &amp; E-commerce UX Optimisation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/english/heist-studios</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022417-WDGUD4T80SUZKA8KTPEJ/card_wrapper_c.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/83ced4a7-bdff-4ce4-81a9-3cec2743d47b/Heist_LisaMallinson_.gif</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/bc93f1c1-9dd2-4f0e-8849-3969016076d8/Heist_product_Launch_BTS_LisaMallinson.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022125-5S2ILYCYYRHKDVT0Q8VO/flamingo_lamp.gif</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/58348ba7-4c8a-46f1-9046-7438c8da3fde/Heist_Website_LisaMallinson.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/7c299bbb-700d-4726-9a7f-00edfbf40918/Screenshot+2026-03-14+at+14.10.36.png</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022427-E4646C3K2C8FK34KGNKK/card_wrapper_a.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/4f0737aa-3053-443b-937c-7d0195406754/Heist_LisaMallinson_productlaunch_s.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022113-TCVDVCB6ICK6RUNKI9FW/courgetti.gif</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/3b1078e9-7bbd-4ab3-9a21-b0f50b89760e/FB_TW_Heist.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022448-BR1UD93J363NC4OYZ5CP/cardwrapper_inside_01.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/05e80600-cbf4-4a4c-a427-9ca1abe1071d/Heist_Website_Images_LisaMallinson.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/b49bb822-8220-4a45-b5dd-897c41561028/Heist_email_Images_LisaMallinson.gif</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022119-R4MXU7BHY36BEMEU5U7Y/Cactus-BLack-Friday_shorter.gif</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/27807a68-feea-4a3c-b23c-6d20be390ed2/IMG_5421.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714043990308-EYW34H3T3Z1C2ZWBJQ3K/04_grid_soc_01.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022108-DTTJI6K3XGLBNQF3NUAA/Cork-screw.gif</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/8948d7a2-7059-46f6-a639-bb25bb516031/06_HW_thong_Outside-125.jpg</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022130-18VPJHTKOXXLDXH7Z1WU/Bath-bombs-Black-Friday.gif</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022102-2KVXYHS1MTIL9JR4XZDD/Pineapple_option2.gif</image:loc>
      <image:title>English - Heist studios &lt;br&gt;—&lt;br&gt; Art Direction, &lt;br&gt; Campaign Design &amp; Ecommerce UX</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/english/illustration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1773527507821-QAZJL61OC5O4XAF44GZV/69.png</image:loc>
      <image:title>English - Illustration, &lt;br&gt;Iconography&lt;br&gt; &amp; Motion Design</image:title>
      <image:caption>Illustrations | The Real Wine Company Illustration set created for The Real Wine Company brand identity</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/2d1e33ec-d6fd-46ed-9d92-e565c9104b95/Lisa_Mallinson_Heist_Flamingo.gif</image:loc>
      <image:title>English - Illustration, &lt;br&gt;Iconography&lt;br&gt; &amp; Motion Design</image:title>
      <image:caption>Heist Studios | Motion graphics for the 2019 Black Friday Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714043990647-VV2Y8Q7QNXLB1P0S3CZ8/certificate_123.jpg</image:loc>
      <image:title>English - Illustration, &lt;br&gt;Iconography&lt;br&gt; &amp; Motion Design</image:title>
      <image:caption>WGSN | Editorial illustration for WGSN Content Awards Certificate</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/f9b6a4b6-8d66-4ace-a8b7-41f96442a4c9/Lisa_Mallinson_Heist_Cactus_2.gif</image:loc>
      <image:title>English - Illustration, &lt;br&gt;Iconography&lt;br&gt; &amp; Motion Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/becedfd8-8884-43bb-a141-4dd505a64f5a/gif_lisa_peacock.gif</image:loc>
      <image:title>English - Illustration, &lt;br&gt;Iconography&lt;br&gt; &amp; Motion Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/8be5c0b0-e320-4eac-9f02-cfa0609ee48e/Lisa_Mallinson_Heist_Bath_Bombs-1.gif</image:loc>
      <image:title>English - Illustration, &lt;br&gt;Iconography&lt;br&gt; &amp; Motion Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/66b48d08-33a3-467d-b12c-76bbe80f038f/Email_Icons_Popsa_LisaMallinson.png</image:loc>
      <image:title>English - Illustration, &lt;br&gt;Iconography&lt;br&gt; &amp; Motion Design</image:title>
      <image:caption>Popsa | Email Iconography Designed icons extending the Popsa email iconography system. Final assets were refined collaboratively and are still in use today.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/english/elixir-craft</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022235-720SKHUYHLZ88RN61JRL/07_Midjourney_Sets.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022251-EQI2TNQQZOUBWEJ5G9A9/GIN_BOTTLE_MOCKUP_Blue+copy.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022289-ISXCBP0E1YZBVGZQW4YF/lisou.2_An_elegant_and_modern_cocktail_glass_side_view_the_liqu_7dc1f46a-f126-4b29-9dd0-6b8d7bb565e6.png</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022229-K69YV9LF1HKJ461VD0X6/06_Blue_Bottle_Set.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022256-L6PUFIF5MXFATAJGBW0J/GIN_BOTTLE_MOCKUP_Green+copy.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022283-Q0O8YL0SB78NS56H12I9/lisou.2_an_elegant_cocktail_glass_side_view_the_liquid_in_the_g_5b5ebb2a-79ae-4849-9703-d772f50f769f.png</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022185-HPR651CVA304DARC43ZD/01_Moodboard_wordmark.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022263-3FKI3OVG5501D5315CGN/GIN_BOTTLE_MOCKUP_Red+copy.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022294-T2BJGWAD08W53LI1ZMS4/lisou.2_an_elegant_and_modern_tumbler_glass_side_view_the_liqui_1e47231d-e7ac-4f9f-92a7-340e0cfc3ca2.png</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022190-HDE4WDH1TZZUBSRGLUZC/02_wordmark.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022206-976XCSOAIY7HNKNRFRP5/04_Blue_Bottle.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022268-8STUGLB7YZCTY0GUSMYX/MOCKUP_Yellow.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1714044022211-E9XZKMIG9L5K6X62NE46/05_Bottles.jpg</image:loc>
      <image:title>English - Elixir Craft &lt;br&gt;—&lt;br&gt; Brand Identity &lt;br&gt;&amp; Packaging Concept</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/english/popsa</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/4de30467-7027-4f9e-a44b-ccc641315b30/Popsa_Before_Lisa_Mallinson.jpg</image:loc>
      <image:title>English - Popsa &lt;br&gt;—&lt;br&gt; Brand Evolution &lt;br&gt;&amp; CRM Creative Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/29f072a5-b946-4133-ac02-0651dbebdbdf/Popsa_Art_direction_Lisa_Mallinson.jpg</image:loc>
      <image:title>English - Popsa &lt;br&gt;—&lt;br&gt; Brand Evolution &lt;br&gt;&amp; CRM Creative Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/b9b41ea9-f072-4ecc-90ff-76253c2803f2/Design_Progression_Popsa_LisaMallinson.jpg</image:loc>
      <image:title>English - Popsa &lt;br&gt;—&lt;br&gt; Brand Evolution &lt;br&gt;&amp; CRM Creative Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/f6c14bec-c431-45f0-a9e2-73f70b6c4ed7/creative_direction_Lisa_Mallinson_Popsa.jpg</image:loc>
      <image:title>English - Popsa &lt;br&gt;—&lt;br&gt; Brand Evolution &lt;br&gt;&amp; CRM Creative Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/2bb0310c-c145-4758-8c99-d54d1cedf0f4/Popsa_AFter.jpg</image:loc>
      <image:title>English - Popsa &lt;br&gt;—&lt;br&gt; Brand Evolution &lt;br&gt;&amp; CRM Creative Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/f413d8bd-afb0-4a31-8c04-922446798542/Creative_strategy_popsa_LisaMallinson_01.jpg</image:loc>
      <image:title>English - Popsa &lt;br&gt;—&lt;br&gt; Brand Evolution &lt;br&gt;&amp; CRM Creative Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/bfc3a0ac-8951-4a9f-9f4f-ff4ef112a6cc/creative-strategy_popsa_02.jpg</image:loc>
      <image:title>English - Popsa &lt;br&gt;—&lt;br&gt; Brand Evolution &lt;br&gt;&amp; CRM Creative Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/181f4e48-3139-4049-ada5-f18fdf971b28/1_Vertical_Flatlay_assets.gif</image:loc>
      <image:title>English - Popsa &lt;br&gt;—&lt;br&gt; Brand Evolution &lt;br&gt;&amp; CRM Creative Strategy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lisamallinson.com/english/the-real-wine-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/18a7f812-67ba-4f54-ade0-fd8c65a836c7/UI_design_LisaMallinson_TRWC.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/14121f17-99bb-4240-9c91-6012edb25bfa/LM_TRWC_Market_Analysis_01.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/3d4905ce-be45-428b-b225-b00238cd7a71/LM_TRWC_Concepts_01+%281%29.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/1cca6023-f5f0-4117-8614-80732492b211/test.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/fb35d5e5-e6dd-4582-8655-0716b2c61887/LM_TRWC_Guidelines.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/5116d78f-e59d-4bf4-bd67-cac6a9f6ec9d/Logo_03.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/5f2922da-c28a-4714-8800-e91d8496cc99/thumbnail_services_trwc_emails.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/190ea0d5-279b-42b8-8f8b-a711dbb44333/LM_TRWC_Market_Analysis_02.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/5a21984a-363a-4acb-ac34-38e47fd1acf6/LM_TRWC_Concepts_02+%281%29.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/61397495-5d43-49b1-84e0-1bdf60f201c7/LM_TRWC_Guidelines_02.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/455f6223-358d-4441-b941-cc392a4df21a/LM_TRWC_Logo_02.jpg</image:loc>
      <image:title>English - The Real Wine Co. &lt;br&gt;—&lt;br&gt; Brand Strategy&lt;br&gt; &amp; Identity System</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/662a3c5325576f34b0336640/59317414-8ca2-423a-9181-44084b7101e1/Interview_TRWC_Lisa_Mallinson+%281%29.jpg</image:loc>
    </image:image>
  </url>
</urlset>

